UGA master’s student is inspired to push past own limitations in online program

After receiving her Bachelor's degree from Kennesaw State University, Natasha Busie became the Marketing Director for the Calhoun Chick-fil-A and then became the Marketing Communications Manager at SHOWA Group (a company that manufactures hand protection).

Natasha Busie, M.A. in Journalism & Mass Communication, Emerging MediaBusie is currently pursuing her online Master of Arts in Journalism & Mass Communication, Emerging Media offered through Grady College of Journalism and Mass Communication while also contracting for Chick-fil-A Inc. 

Busie found that her online program offered her the opportunity to improve her skills and knowledge in areas that she used frequently in her career.

“The convergence of User Experience (UX), Design, and Technology were three areas that constantly overlapped in my workflows,” said Busie. “Improving my skills and knowledge in all of these areas was something I had thought about for a few years.”

According to Busie, life commitments, work, and family made her feel that an online degree was her only option. “It is quite amazing to think of the opportunities that technology allows us to do that were unattainable just one decade ago,” said Busie. 

When asked what was the most interesting aspect of the program, Busie explained, “The most fascinating aspect of this program is the need to deeply understand people, their internal motivators, and mannerisms when it comes to making decisions and taking actions.”

For Busie, she claims the best part of pursuing a degree online is the ability to take ownership of the curriculum, projects, and assignments. While the format may be intimidating for some, Busie finds that she thrives in an online environment and has enjoyed her time in the program. 

“With each course, I feel like my skills and understanding grow exponentially,” said Busie. “Many of the processes and concepts taught in these courses involve 'emerging' technologies and incorporating the social adjustments in response to these technologies, for example, the emergence of social media marketing and its effects on technology, design, and marketing opportunities.”

Busie hopes that her degree will bring her a greater understanding and modernization to her current role in communications. She also hopes to better her position in the areas of emerging media, technology, design and UX to take advantage of opportunities that could come her way.  

“This degree will position me in the center of an ever-evolving field and it's exciting to consider the possibilities as time and technology progress,” said Busie.

Busie’s long-term goal is to have a long career doing work that is innovative, exciting and purposeful. She hopes to be in a position that could inspire others to do their best work and love what they do. 

Busie urges anyone who is interested in technology, design, and people to enroll in the online Master of Arts in Journalism & Mass Communication, Emerging Media program. 

“My journey with EM (emerging media) up to this point has positioned me to learn from experts in the field as well as in the 'virtual classroom'. I've learned so much and been inspired to push past my own limits to attain excellence in all of my projects,” siad Busie. “This skill and the many others I'm learning to craft well will serve me well for the rest of my professional and personal endeavors.”