Mary Frances Early held a book discussion to celebrate the launch of her autobiography, “The Quiet Trailblazer: My Journey as the First Black Graduate of the University of Georgia,” published by the Mary Frances Early College of Educatio
In addition to teaching, I research the effects of design and presentation characteristics in digital media on attention, selection, cognition, and attitudes. My research focuses on the role technological and design variables play in how users choose and process information in digital media, and I am particularly interested in the role that interactivity and navigability play in influencing attention to, elaboration upon, and retention of content. This research consists primarily of experimental studies involving websites and web-based news delivered on computers and mobile devices, and to better understand what happens in the course of media use, my research uses eye-tracking and response-time measures in addition to questionnaire-based responses.
I have presented research at a number of national and international conferences, and my research has been published or accepted in journals including the International Journal of Advertising, Journal of Media Psychology, Cyberpsychology, Behavior & Social Networking, Journal of the Association for Information Science and Technology, and Newspaper Research Journal, among others.
Prior to receiving my Ph.D., I worked in print and online news media, and developing interactive health and education web content, including projects funded by NASA and the National Institute on Drug Abuse. Currently, in addition to teaching and research, I also direct the Digital Media Attention and Cognition Lab at the University of Georgia.
Learn more about Bart Wojdynski.
- Ph.D., Mass Communication, University of North Carolina at Chapel Hill
- M.A., Mass Communication, University of North Carolina at Chapel Hill
- B.A., American Studies and English, University of North Carolina at Chapel Hill