I teach the Social Media Analytics, Listening and Engagement class (AdPR 7750) and I am the director of SEE Suite.

As director of SEE Suite, I oversee the analytics lab where students examine large, cross-platform social media data through a variety of software, like Crimson Hexagon.

I also am interested in examining political discussions on online forums and the micro-blogging social media Twitter, as well as international networks, based on foreign news reporting and the flow of information technologies. 

I’m passionate about teaching because of the ever-changing nature of the field, seeing the students learn and grow, the connection of class content to research and to industry.

I’m hopeful my students will walk away from the class transforming big data social media data into storytelling, actionable insights, impactful infographics and strategy. For many, finding jobs.

In 2019, I was named the Thomas C. Dowden Professor of Media Analytics. I am currently directing the Graduate Certificate in Media Analytics. My research has been published in Journalism and Mass Communication Quarterly, Journal of Broadcasting and Electronic Media, Communication Research, Journal of Computer-Mediated Communication (JCMC) and Journal of Public Relations Research.  These and other studies have been presented in major national and international conferences in the field.

However when I’m not teaching or researching, I enjoy cooking, reading and traveling. 

Learn More about Itai Himbelboim.

Itai Himelboim, Ph.D.
  • B.A., Double major in Communication and Psychology, Tel Aviv University
  • M.A., Political Science (emphasis on Political communication), Tel-Aviv University
  • Ph.D., Journalism and Mass Communication, University of Minnesota
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